What do the words ‘brand identity’ mean to you? The first time I started my own business, many years ago now, I hadn’t even heard of a brand identity much less given it any thought. And I know that the same was true for many other small business owners that I knew. Most of us [...]
You want to connect with customers and prospects right? But have you considered why they would want to connect with you? Sure, you’re providing something that could be useful to them but why should they listen to you in the first place? People are going to want to get to know you before they will [...]
Trust is something that can be difficult to gain yet can be lost in an instant. If you lose the trust of your customers you are never going to keep them happy. And unhappy customers can turn your life into a nightmare. Here are three simple things you must do to keep your customers happy [...]
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